Starter
For one brand getting control of wasted spend.
₹1,999/ month₹19,990 / year
- ✓ Up to ₹1 lakh monthly ad spend
- ✓ 20,000 actions / month
- ✓ 60-second checks
- ✓ Dry run and action log
Simple plans. Never a percentage of ad spend.
Every plan watches every ad every 60 seconds. Choose based on account volume and automation limits.
12 months for the price of 10Cancel monthly plans anytimeGST invoice on INR payments
Standard
The optimizer, rule-writing agent, and higher automation limits.
₹4,999/ month₹49,990 / year
- ✓ Up to ₹5 lakh monthly ad spend
- ✓ 200,000 actions / month
- ✓ 60-second checks
- ✓ Dry run and action log
Scale
Higher-volume automation, a dedicated team of fourteen, and priority support.
₹14,999/ month₹1,49,990 / year
- ✓ Up to ₹20 lakh monthly ad spend
- ✓ 1 million actions / month
- ✓ 60-second checks
- ✓ Dry run and action log
EXACT LIMITS
No “unlimited everything” fine print.
Standard alone includes a 15-day no-card trial. Starter and Scale begin as paid plans.
| Capability | Starter | Standard | Scale |
|---|---|---|---|
| Monthly price | ₹1,999 | ₹4,999 | ₹14,999 |
| Annual price | ₹19,990 | ₹49,990 | ₹1,49,990 |
| Monthly ad spend | ₹1 lakh | ₹5 lakh | ₹20 lakh |
| Actions / month | 20,000 | 200,000 | 1 million |
| Accounts / users | 2 / 2 | Unlimited | Unlimited |
| Rules | 10 manual | Unlimited | Unlimited |
| Agent rule-writing | — | Included | Included |
| Campaign optimiser | — | Included | Included |
| Saved quick actions | — | Included | Included |
| Comments checked | 2,500 | 10,000 | Unlimited |
| Messages checked | 2,500 | 10,000 | Unlimited |
| Automatic replies | 100 | 500 | 1,000 |
| Automatic deletions | 100 | 250 | 1,000 |
| Creatives / month | 20 | 100 | Unlimited |
| Create ads + audiences | — | Included | Included |
| FShip + Shopify | Included | Included | Included |
| Free trial | — | 15 days | — |
| Support | Priority · email + WhatsApp | Priority · dedicated team of fourteen + setup call |
THE HONEST FAQ
Before you connect an account.
What happens after the Standard trial?
Nothing is charged automatically. Rules remain in dry run and reports continue until you choose a paid plan.
Does pricing increase with ROAS or revenue?
No. Scalix is never priced as a percentage. Plans do have transparent spend and automation-volume brackets.
How does billing work?
Plans are billed monthly or yearly in advance. INR payments use Razorpay and include a GST invoice; USD payments use card billing.
Can I cancel?
Yes. Cancel a monthly plan from Billing and access continues through the paid period.
START WITH WATCH MODE
Protect the spend before you scale it.
Connect your account, see what Scalix would do, then choose when automation goes live.